Custom Built is a refreshing concept when it comes to the "create your own" foods. Most places like Coldstone or burger joints, limit the number of toppings you can put on your food or charge extra for "premium" toppings. Not at Custom Built, where you can put as many meats, or veggies and the price stays the same!
So why doesn't this place only get 3 stars? Well while I find it to be a good place to take someone for the first time, the pizza in my mind isn't anything too special. Don't get me wrong, it's good and they offer us Yelpers a discount for checking-in here, but the pizza isn't really that gourmet.
I still recommend people give it a try and thankfully it's reasonably light on the wallet!