Best Feature: Bento
Fujiya is noticeably different from most Japanese establishments in Arizona in that it's owned and run completely by Japanese. As such, they run the place like a real "conbini" in Japan. As you enter, all of the workers great you with an "Irraishaimase" and you can peruse the isles filled with certain things you can't find in the Japanese section of LeeLee (Like Gabunomi and Qoo).
The place reminds me of the Nijiya chain in CA. The Bentos are pretty much the best in the area. A welcome addition to the neighborhood.