You have to take BBP for what it is. And in my opinion it is an upscale, fast casual burger eatery. That being said, I was very impressed with the quality of food and service at BBP. You can tell that everything is made from scratch and all of the flavor profiles are spot on. It's also refreshing to have a rare or medium-rare burger in a fast food type setting. The fries were obviously fresh made and were much better than In-N-Out fries because they are cut thicker, therefore offering better potato flavor. Yes the prices are a bit steep for "fast food" but if you understand that you get what you pay for, I'd say it was a worthy treat.