Ended up just walking through the store and just seeing what different candies actually belonged to the Hershey company.
You can have your pick at their candy selection, but they also had a display case with chocolate based treats, such as cookies, and some items that were dipped in chocolate as well.
They had two Statue of Liberty, one made of licorice and the other made of chocolate in the store. And they also had dancing Hershey Bar and Reese Cup characters that you could take pictures with inside the store for free!