Blech...
The food is about as tasty as the building is tasteful.
Seriously guys... Sales down 5%? Put up another sign that looks like it was made by someone studying to be a sign maker at clown college! That'll bring them in...
If the food was good, I would be ok with the signage, but it isn't. It's mediocre at best and the place is pretty gross. For such an A-list location to have such a D-list restaurant is tragic.
You guys are spending money in the wrong places... Close for the weekend and clean the place and your process up. It's broken right now.