HELLO KITTY OVERLOAD!!! An entire row dedicated to it!! I'm in love!!! For the non-lovers, there are other knick knacks throughout the store that is bound to catch your attention. Kitchen stuff, stationary stuff, personal care stuff, whatever stuff, it's there. There is also a small section in the back with Asian drinks and snacks like green tea Kit Kat. It may be weird to some folks, but it's delicious. Plus, they carry the infamous squash air freshener that every Asian young adult had in their car back in the early 2000's. Yes, I was one of them and I still use them. The employees are friendly and aren't creeper status watching your every move. Is it on the pricier side? Yes, but it's worth every penny.