I will have to agree with the earlier review posted here on the gym. The gym facility is outstanding, and the equipment they do have is top of the line and brand new, but they are still missing many, many pieces of equipment and we keep getting the run around on when the remaining equipment is coming. The membership fees here are among the highest in PHX so I think the members should have a complete gym. They also charge a twice yearly "upgrade fee" (in addition to the monthly fee) so I think we should expect a nicely equipped gym, it's just not there yet.
The gym is dead right now, and I feel that this is because they have zero presence on google and search engine marketing. When you search for "gold's gym downtown phoenix", google brings you to the Awautukee location. They have completely ignored web marketing and this will be a problem for new business if they don't fix it.
I am waiting to see if they finally reply to me about the equipment issue and will change the rating here once we get a complete gym.