It's a CiCi's. Anybody who has ever been to one knows what they can be like. Loud, poorly behaved children and their unconscious parents. Not sure, but I think a crowded CiCi's at dinnertime could be nominated to become a new circle of Hell.
But... during lunch and off-hours, it's hard to beat for the money. Decent salad, pizza, and dessert, especially if you're in a hurry. Lunchtime weekdays, it's a completely different place.
This store seems smaller and possibly a little dirtier than most. If you walk in and see birthday party balloons, abandon hope and go elsewhere. If the place seems to be mostly full of adults, it's worth a try.