Went there with our 3 girls, and they loved it. Now, this area of Scottsdale felt very upscale like "why are you here" but didn't care because it was all about the kids. Employees very friendly, store well-stocked with everything A.G. Didn't have time or set up for "hair appointments" for the dolls and such (on break from Phoenix Comic Con), but the girls bought a couple of outfits, took pictures and yeah. Their smiles made it worth putting up with the "locals" BS Los Angeles Rodeo Drive-attitudes and stuff. Confusing on the GPS as the nearby streets where to turn, but meh!