The Beer Market is a pretty good Idea. A big room that can handle a huge amount of people and a BYOF attitude. They have a menu the size of the Cheese Cafe Factory's which is full of beer organized by type and delivery method.
If you are in the north shore and you're waiting for a game to start this is a great place to bring some food and drink some beer before your game or the concert.
It's also a great place to go big and bring in a lot of food and have a party while having all the beer catered by the Beer Market. I have to say that I like the idea and with the addition of live music it's a fun place to be.