I have dropped A LOT of money at this location and sadly, feel as though it was a waste -- I should have spend the money at Sephora.
To put it into perspective, I think I dropped like $1000 here last year between buying a Sedu flat iron and a Sedu hair dryer along with mass amounts of fake eyelashes, lotions and body washes, hair spray, makeup, perfumes, etc. (Hey, have you BEEN to Old Town lately...a gir's gotta do her best to look good!)
For all the money I've spent I received a few 20% off coupons which happen to show up in my inbox a few days after I leave Ulta spending $50-$80. I would be relatively happy with their loyalty program only to find out my 20% coupon is heavily restricted: anything premium or as they say "prestige" is off limits. This is like EVERYTHING in the store. Why would I go to Ulta for lip gloss or primer I can find at CVS? I go to Ulta because of things like Anastasia tweezers and brow gel and Smashbox primer...now all of which are ineligible for my rare 20% coupon -- which lasts for no more than 5 days. Ugh.
And I confess -- a total first world problem -- but it was a painful realization that Sephora offers points for each dollar you spend and if you spend $350 or more you like a VIP member that gets more samples or something and if you spend $500 or more you can redeem those points for actual products.
What have I been doing shopping at Ulta the past two years? Where did I go wrong? Why did no one led me to Sephora? That's it, I refuse to grieve over Ulta and I officially force myself into the acceptance phase of this process.
I agree with the others: the layout of this store is a nightmare. I always spend like an hour in here for 3 products because everything is either messy or just difficult to find. (And don't even try the Ulta on Tatum, that place is a nightmare maze of a store).
I'm done with Ulta for the most part. They still carry the Eylure eyelashes which I love -- although they are usually out of stock one almost all styles. If I find Sephora carries eyelashes than it's goodbye for sure.