I love Fresh & Easy.
I would say that I am here on a regular basis. Granted, this is because it is the only location in the surrounding area as far as finding a store.
That being said, I enjoy coming here because it is decently laid out and isn't overly expensive. Some of the stuff here is cheaper than Fry's. The produce is decent, the cheeses and meats are great and the hummus is tasty too. Granted, they do not have a huge selection when it comes to toiletries and those types of things but in all reality I don't come here to buy those things anyway.
They have a great setup for meals to go depending on what you are in the mood for and how hungry you are. The selection is also relatively healthy. I also love the fact that they have a clearance section. You can come in and peruse items that are expiring that day and purchase them at a discount. This is an interesting way to try and find something last minute for dinner if you aren't sure what to eat. I like that they do this because many stores simply throw stuff like that away.
I will definitely continue to come here in the future. The staff is always friendly (in my experience) and I have not had any issues to speak of.