When I visited Scottsdale and saw a cupcake bakery with a line coming out of it, I had to try it. I was impressed! The prices are a little higher than many cupcake shops I've been to, but the ingredients are top of the line. The red velvet is incredible. Their seasonal salted caramel is my favorite! The staff is very nice, which scores brownie points (or cupcake points) in my book.