About 15 years ago I found out while shopping for an EOS 3 film camera, that Eddie who runs the store now, is the son of the owner, who had sold my father and I our SLR first film camera many years prior. I received very good price and service, have been a loyal customer ever since.
I also recommended our graphics folks at work to check out Aden when we needed to purchase a bunch of digital video and stills equipment suite for a work project, they shopped around to find Aden had the best price, and matching service too.
I cannot say enough good things about Aden and its staff, they turnover their stock volume too to get better discounts from their suppliers, which keeps the price down, Eddie told me how shocked his new Canon Canada rep was with how high the annual order from Aden was. I'm sure it's the same story with other camera brands.
Give them a try, you won't be disappointed!!