I really wanted to enjoy my experience here but was deeply disappointed in what I saw. I will credit them for a great and helpful staff. The thrust is on organic and healthy which is why they serve Boar's head deli. I have Boar's head before and can attest to the fact that it is very good.
Everything is laid out pretty much grocery style. Where they have fresh bread, you can sample some of it and then choose a loaf. A bread slicing machine is there for your convenience.
I glanced at some of their fresh vegetables and fruit and really only found some on sale to be at least a bargain for me. I was in search of vegan products and was told that what they had was interspersed among their regular items.
Some of the brands I saw as I combed the aisles are the same if not similar to what you would find at Whole Foods. Expect to pay premium prices for meats and cheeses because you are buying organic.
I did like how they had everything clearly marked if you are gluten free. It is your traditional higher end grocery store but what I clearly found lacking was a bakery. I was directed to a corner where they had baked goods some of which weren't even marked for what they were let alone the price. I inquired about a bakery. They don't have one set up here. Again an employee pointed out one danish which he would consider vegan but nothing is clearly marked. They don't make cakes here.
I also stopped at the juice bar to inquire about healthy juices. The juice bar accepts cards only. When I asked about vegan juices they seemed to have no idea what I was talking about. Still they have a new blend of juices and smoothies to try.
This store has great potential but when I cross compare with Whole Foods and the Market District I have a much better selection and the fruits and vegetables are much nicer. One of the reasons why I sometimes go to these higher end stores is because they have a bakeshop where I can order a cake or whatever if the need arises.
They have an app with a coupons program on it which I saw throughout the store. There are plenty of buggies and carts as well as aisle space. However, giving this location it is only about a 10-15 minute drive over to South Hills Village area where I could easily shop at Whole Foods or the Market District.
I am giving latitude because this is the official opening day and I did manage to make off with some bargains. If however, you are looking for something unique and different here then you probably won't find much in that regard. Located in the Great Southern Shopping Center, they have their own private lot and buggy holders.