Concept resides squarely between In-n-Out and Five Guys. Good fast-food burger, but not much more. Can't compete with Delux, Zinburger & The Grind, but it's cheaper & faster. Upsides vs. In-n-Out are topping variety (mmm, bacon & BBQ sauce), superior side options (sweet potato fries and onion rings) and char-broiling vs. flat-top grill. A bit pricier, though. Nice for a change of pace, perhaps.