Off the beaten path- maybe a good option to consider if you're wanting to avoid the larger crowds at the more popular theater destinations (Harkins/AMC). I'm giving three stars because the theaters are a little dirty, and I feel like they need some renovating, updating. The sound was pretty low the last couple times I've been. The popcorn is pretty nasty- almost like they popped it the day before and then served it warmed up. As always, expect to pay astronomical prices for your concessions- play it smart and bring your own snacks if you're like that. The movie options are, for the most part, the latest and greatest from the lot. There are matinee prices to save a few bucks for shows starting before 6p. No loyalty programs that I could see, although it looked like they offered the drink cup option to return and pay the $1 or $2 refill price. Again, the main attraction here is the smaller crowds- not sure what it looks like on a Friday or Saturday night though. Oh yeah, the patrons were loud as all get out during our movie- talking and texting through most of the film. I don't think that has anything to do with the theater but man does it drive me bonkers.