Luv-It Custard is so GOOD, but I wish it was in a better location. It's at the North end of The Strip past The Stratosphere Hotel in a slightly sketchy part of the city. There's a few shady characters around, so don't be walking around any back roads. There are 4 flavors each day. Chocolate and Vanilla are the standard two, as well as two different flavors each day. My favorite is Coconut. There is a monthly schedule on the Luv-It Custard website, so I can plan which day to come when I'm in town! It tastes just like ice cream, but is lower in fat! What's not to LUV?