This is a bicycle shop run by a cyclist, for cyclists. A particular breed of cyclists in my opinion. Cyclists like me, who must have rides that function flawlessly. I'm talking about bikes that ride smooth, quiet and straight. Not necessarily all shiny, at least in my case.
This shop specializes in road and touring bicycles. Not off road behemoths.
The selection of parts and accessories is fantastic; unbelievable really when you consider the tiny floor space here.
Martin and his staff know bikes. You will probably pay slightly more for service here, but I doubt you'll be bringing your bike back because something wasn't done right.
I used to frequent the likes of Duke's, Urbane, Cycle Solutions and a few other shops in town that really failed to impress. Hoopdriver is the only shop I'll visit anymore.