NCounter has a lot going for it--great location, cool design/signage, nice layout and good service. Its unfortunate that the follow through of food quality did not live up. On a recent visit to NCounter, I ordered a simple breakfast of eggs and a side of fresh fruit. What I got concerned me to the point of asking one of their employees--fruit tasted acrid, of preservatives and like no fruit I want to taste again. I learned from a manager/owner that contrary to their constant use of the word "fresh" on their website and branding, their "fresh fruit" comes out of a can. I understand that this is the unfortunate reality in many restaurants...those, however, are restaurants that do not (and will not) receive my patronage. NCounter can do better. Until then, I won't be returning. I have no respect for a branding message that is not upheld in their product.