I love the clothing at this store and I hate that there isn't an Urban Outfitters in Ottawa or many other Canadian cities. It's very true that the clothing is severely overpriced considering the simplicity of some of the pieces. However, the styles and quality are usually better than anything you'd find at other trendy clothing stores, especially chains. They offer pieces for a variety of styles, but they mainly cater to the hipster look that's so popular in Toronto.
The store has two levels. The first level is women's clothing, accessories and books. There's even an additional semi-level for women's clothes in the landing between the two stairs leading to the second floor. On that floor, there are men's clothing and home decor, including some awesome comforters.
Due to the high prices, I would recommend this store as a place to buy trendy accessories and some basic pieces to your wardrobe, rather than a one stop shopping location.