I shopped here recently while staying at my boyfriend's place for the weekend and it was like a whole other world. It feels very small-town when you go in. I mean, it *looks* like a boutique pet shop, but the staff and customers all know each other and are so friendly!
I forgot what I had gone in for, but came out with more than I needed. Lots of knowledge, amazing customer service, super-friendly vibe.
Makes me want to move to the east end of town!