These are the only bagels I will buy. Super cheap and available in most Madison grocery stores. Plus, if you go in their store, as other users have mentioned they have a lot of foods for good prices. Cream cheese, milk, soda, cole slaw, and more in the cooler is much cheaper than you would expect.
Their prices are much lower than other bagel joints. Even compared to the highly esteemed Gotham Bagels, I would choose Bagels Forever (caveat: I usually don't order fancy stuff like lox) Highly recommend stopping in!