We waited in line for 30 minutes in the sun and it was well worth it! We got the Ube + Charcoal swirl (purple + black) and loved how subtle yet flavorful they were. I initially thought it was just going to be a bunch of food coloring and sugar but we could definitely taste the coconut and Ube (similar to Taro) within the soft serve and they went great together in the swirl. Yes it does melt fast and gets pretty messy so eat it quick and grab a lot of napkins.