There is no reason to spend your money anywhere else for a coffee. Screw the big chains because they know nothing about coffee. You'll always get a great cup of coffee here. They don't make up fancy words for different cup sizes....there's one size and that's how it should be. There are no syrups or flavors...it's a place for adults to get real coffee.
Reason #2 to get coffee there: no one sitting around with their laptops using the place like their own personal livingroom/office. There's none of that BS here. It's strictly a coffee shop. You're not going to squat there for the day. You're going to get your coffee, drink it, maybe have a quick conversation and then be on your way. These guys are serious about their coffee.