I was SO excited to visit a Hallmark outlet store. I didn't know any even existed. The store was small, but I was still hopeful. There were many of the new Itty Bitty's around, but their price was not reduced at all. I picked out 8 and was planning on using a Hallmark gift card to buy them. The clerk informed me that do they NOT accept Hallmark gift cards, and they don't give credit (points) for the Hallmark rewards program. I thought that was was odd, on account I was buying authentic Hallmark merchandise at full price. The items that were actually discounted were not worth buying. Very disappointing!