I like the made-to-order pizza concept and the relatively quick turnaround--about 5 1/2 minutes from finishing the toppings to being handed my pizza at the counter. What I did not like was the quality of the toppings: I ordered the meat-centric Chicago pizza which came with Italian "sausage" that was ground down to nearly powder form, crumbled pieces of meatball (ironically about the size you would expect Italian sausage toppings to be), and bacon bit-sized pieces of bacon (though, thankfully, were not as dry as actual bacon bits). With the focus on a quick-cooking, thin-crust pizza, toppings might be the best way for a Pizza Fire pizza to stand out, but clearly the focus is churning out cheap pizzas instead of taste.
The single pizza ($8.49) I had for dinner was a decent amount of food and can probably be split between two people pretty easily. Fountain drinks are $2.29 with free refills. Pass on the $0.79 garlic sauce containers--the thin-crust pizza does not give you much to work with for dipping.
More attention to cleaning tables is needed.