oh fromagination... aka cheese heaven. i love you so.
this is definitely one of those places where it's easy to drop a lot of money, so proceed with caution. you will try delicious cheeses, spreads and crackers from wisconsin and abroad. you will ogle elegant and useful kitchen gadgets. and you will probably leave with a bag full of all these things.
i really love the cheese orphan basket near the register. it's a great way to try a new cheese without spending a lot. the staff is always very friendly and helpful. it can get crowded due to the prime location on the square, so it's best to avoid during farmer's markets, etc.