Although a little pretentious for some, it is a great stop for anyone who is shopping outside of the mainstream diet. You will find a hefty selection for vegetatian, vegan, gluten free, low carb, raw, or whole food diets. There aren't too many products you couldn't find a tad bit cheaper elsewhere, but I find the price makes up for having to buy all my groceries at different stores.
They staff is always friendly, the store is well kept and stocked, and if you're afraid of trying something new - they'll either let you taste the item in store or gladly take it back if it doesn't float your boat.