Three stars is average. And that's not bad. It's just not a wow. You won't be disappointed in the product. The shakes taste pretty good although they are a bit sugary to me. But, they are not amazing. The staff is always friendly at least. They do have a nice range of extra products in the store such as supplements and protein/energy bars. One thing that could get this review to 4 stars is if they revamped their iPone app. It's pretty terrible and provides no real assistance to the in-store experience.