Big Ten has consistently good food. Good burgers, fish fry, etc. I've never had room for dessert, but I've heard their desserts are great. Their staff is also amazingly friendly! This is the type of place that really feels homegrown. I was glad I lived near Big Ten while in college. It was especially nice during the winter when we wanted to go out, but didn't want to walk far.
This place is also excellent for getting a drink. They have a mixture of taps from both Wisconsin and around the country...oh, and domestics too. Drink specials are good too.