As everyone else has said, this is a hipster mecca..if by hipster you're referring to people that love their fashion corporate. Sorry if I sound cynical?
The clothing quality is sub par at best. They are catering to kids with rich parents-they can charge that much and get away with it. You're better off shopping online and paying the same price for well constructed "hipsteresque" clothing.
Why did I give it 4 stars, you ask? The store is pretty well organized and clean. There's lots of cool things to look at, books to browse and sunglasses to try on. The music playing always puts me in the right mood to shop. I've never had a problem with customer service.
The clearance section, if you go at the right time is amazing. Would I ever pay $40 for a t-shirt that has ironic holes in it? An additional $60 for acid wash jeans that should have been left in the 90's where they belong? Let's be honest. No. But $20 for pair of Kimchi Blue heels on clearance? Steal. Even better when they have a 50% off clearance special!
I have a love/hate relationship with this store. I can't help but go in there..but I mainly stay to browse the clearance racks.