Food: Japanese/Korean fusion. We tried the tuna tacos, bulgogi tacos, crab cakes, Agedashi tofu, chicken skewers, and gyoza. The chicken skewers were reminiscent of Japan'd Izakayas--very tasty and smokey. The crab cakes are similar to Japanese croquette--also very good. The tacos were pretty basic...the shells were straight from a box. The agedashi tofu was also pretty average. I would recommend cooks to go easy with the salt. Overall, there aren't very many places like this in Phoenix so I give it 3 stars. This is a cheaper version of Sumomaya.
Ambiance/Service: Excellent and modern presentation. Open late night and reverse happy hour has some good deals. The service was prompt and friendly.
Overall impression: The food is definitely aimed at the American palate. Really cool atmosphere though. I would go back to try the hot pots.