Super friendly! I came in on a Sunday and the place was busy but I was still able to get a daith piercing an hour and a half before closing. Huge jewelry selection and they will order if u want something else. I found a pic on Instagram of a piece I wanted and they have that same brand so they have the latest styles. The lady at the front was answering a ton of questions from other people in the shop. The prices seemed fair for a professional shop. This isn't Claire's.