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  • If you're lucky enough to live in a neighborhood with a new Fresh & Easy, you've probably been privileged to find some really wild propaganda hanging from your doorknob -- "Fresh & Easy Facts." Something along the lines of: -----------"What is Fresh and Easy... and why should you care? Fresh and Easy is a new store owned by the Wal-Mart of Britain, and they are targeting you."_______ I'm not sure what these helpful people think F&E is "targeting" us for. Depending on the week and the mood, it's either union-busting, food poisoning, or enslavement by army of robots. Here in the Melrose District, there's a new piece on the door every seven days. Usually it's a two-sided glossy with the intro, "a message from your local butcher." As if we all stroll reguarly to our neighborhood butcher, fishmonger, greengrocer, and notions shop. A quick trip to www.freshandeasyfacts.com reveals that this campaign is supported by "grocery workers, food industry professionals, and the United Food and Commercial Workers." Online strategy by Blackrock Associates, an online marketing group for individual politicians and PACs. I say, I like having F&E around here! It beats hitting the Fry's of Broken Dreams on Camelback. Some highlights: -- Hansen's sodas, including non-diet ginger ale and pomegranate -- Locally packed gelato from Berto's, under the F&E label. (hat tip to super-sleuths David S.B. and Julia T. on this) -- Flowers with plenty of life marked down 50% -- Lots of other stuff marked down 50% -- Nice steaks, including rib-eye and filet -- Better than having the originally-planned Osco where Chez Nous used to be So, go to the Indian School F&E. Embrace Tesco, the Wal-Mart of Britain. Then hit the Downtown Public Market for some locavore action.
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