Blue Moon to me means big, sloppy burgers - in the best way possible. They aren't afraid to cook a burger like you request it (i.e. actually leave the center pink if you wish!). Blue Moon uses real cheese, thick slices, and huge chunks of bleu cheese on their signature burger. It's in the details. If you want onion, boy will they give you onion. Onion rings are substantial size (thin rings annoy me) and they are totally worth ordering. Fries are disappointing, floppy, and a little bland. Cheese curds are bomb. In general, the menu is concise and desirable. I appreciate this since I don't normally love bar food. When I want it, this is the type.
Blue Moon is cash only, so plan ahead. There's a pool table and it's two stories for additional seating. Lunch time, it gets really busy so this is helpful. In the Mad City Cocktail book too!