I have so many great memories of coming to this store as a kid. They always had toys and games set up for kids to play with while their parents shop. This was always a go-to place for my family if we needed children's playthings.
I've gone in a few times as an adult to buy gifts for younger members of my family, and the atmosphere hasn't really changed. They even stock a lot of the same toys, books, and games, which is great.
Another cool thing is that they wrap up your purchase for free in their own gender-neutral mastermind gift wrap. Oh, and they do an awesome job. That always impressed me as a kid too (and it does still as an adult).
10+ years later, and it's still the same. Keep going mastermind!