As Loblaws Carlton (Maple Leaf Gardens) is the new flagship for the brand, so is this location of Joe Fresh. The design and layout of the retail space creates a boutique feel for the store. The brand is clearly trying to move away from feeling like just another part of a grocery store and they're doing a good job.
The clothes are displayed well, relatively good quality and reasonably priced. The service is quick and polite. Since the location isn't particularly busy yet there's no line up for waiting rooms or cash register's, which makes the shopping experience efficient and enjoyable.
The only downside is that it seems like (despite the large size the store) there isn't as much merchandise here as at other locations.