Despite the cult following of this burger joint, this establishment has opportunities in a few ways: service, food quality, and price competitiveness.
Not the most friendly welcoming or informative staff, the interaction was very transactional. I was hoping that the food quality would make up for it, especially since the menu is very narrow for burgers. Disappointingly, the meat was under seasoned, riding on the sweet bun flavor. It was bun show more than anything. Fries were hearty and crisp. The lemonade and shake was overly sweet. Not something to write home about. On top of all this, I paid over 20 dollars for substandard service and food in an "affluent" mall.