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| - The creator of this concept is a genius! The Chipotle of sushi. How did it take someone so long to come up with this idea? After all, up until sushi became a trendy delicacy in the late 20th century, it was actually japanese fast food.
To navigate through its menu, just think Chipotle. You pick your wrap (seaweed or soy) and rice (brown or white). Then pick up to three veggies, your protein, then sauces and toppings. The prices change based on your selection, but for about $6 to $8, you'll walk away with a pretty generous sized roll. If you don't know what combinations work best, there's a small selection of "signature" rolls they'll put together for you. I made a spicy tuna roll with brown rice, jalapeƱo, avocado and chili sauce. Good and hot!
The food itself is decent. I would rate the quality of How Do You Roll as a couple of steps above a high-end grocery store sushi bar (Whole Foods, AJ's, Fry's Signature, etc). But, it's not even close to as good as any of the trendy sushi spots in the valley.
It's not cheap. But considering it's fresh fish, it's not expensive. If you're looking for a big calorie busting meal, there's just about every other fast food option within 10 minutes of How Do You Roll. If you're looking for something that's of a higher quality, and can be served in very healthy style (as long as you avoid the mayo based sauces), then roll with it!
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