I only go to Woodman's for one reason and that is the beer. They have a fantastic selection of craft brews from all around the country and most of it is in coolers.
There is not a lot of wiggle room in the price of booze, but I find that beer prices are typically less than or equal to what I usually pay.
This was my first trip to this particular Woodman's as I was visiting Madison on beercation, but it basically looks like the one that I have frequented in Appleton.
One thing that drives me crazy is the tile floors in the liquor department. I am usually buying a bunch of beer at a time, so I use a cart. The seams between the tiles are huge and the carts rattle like they are driving on an old fashioned corduroy road. It is so much noisier than it has to be. I really wonder how they could make such a decision.
Checkout is always a little bit of a trial. It seems that every time I go, there are a ton of people waiting to checkout. The checkout counter is not designed well to deal with cart loads of beer either. I end up having to play some kind of shuffle game, unloading one pack while bringing another back to the cart.
And finally, they don't take credit cards. I suppose that is partially why they are able to keep prices low. I don't carry hundreds of dollars in cash on me, but my beer bill does get up there sometimes. So I am forced to pull out the debit card, which I never use.
I will definitely keep coming back to Woodman's for the beer. On this particular trip, I was able to stock up on all of the fantastic Wisconsin beers that I cannot always find in Illinois. I am giving 4 stars based on the beer selection and pricing. It would be 5 if they fixed the floor and improved the checkout experience.