This is a nice alternative to Ichiza.
It's not as slammed, the service is much more polite and friendly, it has an atmosphere that is quiet and pleasing, and you don't have to put up with the sour look from the owner of Ichiza.
However, the food is not quite as good as Ichiza.
If you are with someone who doesn't really care for Sushi, or want to sit and impress on a date, this place is a good option.