Pete's is something you CRAVE if you grew up in Phoenix. It makes me happy. It's not something I'd brag about to out of town people, it's a childhood nostalgia that drives me back. And why not? It's cheap, cash only, and a local fave since FOREVER (which isn't long in young Phoenix). News Flash! This is a desert; so fish is not the *freshest* around here or the best. This is not San Diego, Maine, London or whatever coastal town you want to reminisce about. Have you seen the Salt River? Heard about the bladder? Well, go back thirty or fifty years. It wasn't fresh in the 70's either. Duh. But we love them just the same. We fight over the little cups of Pete's hot sauce. Cash only means they don't have to pay the banks their cut. Yea! Local Business! Pass me the fish.