Had been meaning to try this place for a couple years after reading a review online. Gotta say, this is one of the best delis i've been to outside of NY. Great Knishes (HUGE!) and a sizeable, really meaty reuben (served open faced with tons of cheese; definitely a "knife and fork" sandwich).
B&W cookies not baked on site but shipped in from NY. That said, they're REALLY good, and I'm a huge fan of the B&W.
Don't be intimidated trying to find the place (it is in one of those huge, sprawling shopping center complexes); GPS doesn't show it's placement accurately. Just keep driving around to the back of the shopping center and there it is. Definitely worth getting turned around a couple times.
Wish there was something similar in the Triangle (besides Neal's, which is kinda in it's own category). HATED that they were out of the pickled tomatoes.