Absolutely nowhere else to go in Asheville for deli meats, pickles, jam and spices. The quality, prices and friendly greeting more than pay for the gas to get there from downtown. Everything is freshly sliced to your specifications - want a half inch thick slice of horseradish cheddar or some ham you can read the paper through? No problem. Wash it all down with one of their old style bottles of soda.
I don't eat anyone else's marmalade - it's chunky and not too sweet. Their spices, sold in plastic bags or little airtight tubs are dirt cheap. 50c an ounce for whole cumin, $1.70 an ounce for flashy peppercorns (an ounce is about enough to fill a McCormacks jar.)
Easy to get carried away and buy a load of stuff but you'll enjoy eating it and much of their packaged & canned goods make great gifts at a sane price.
They sell nice looking furniture and housewares, too but I've never bought any of those.