I give them 3 months. Who's buying $25 doz. doughnuts, that aren't even good? Its a fad shop that will close as soon as the "I'll check them out" people stop coming. I love to support local business but not sure if this place will last. Besides the funky flavors, Salt & Pepper everything doughnuts??? The doughnuts themselves really are not good, very oily tasting. They nailed the branding of the place, logos everywhere and on everything. They need to focus on the product.