My first visit after hearing good things and seeing adverts. Unfortunately it didn't live up to anything I had heard.
Visited about 1p on a weekday and, as expected, business was slow with only a few tables seated. I found the interior somewhat dark which may have contributed to our waiter's apparent sleepiness.
The menu had a limited selection - particularly of nigiri/sushi - and focused on rolls heavy with sauces and cream cheese. This is what you call Western Sushi. I can't fault them for this as many sushi restaurants seem to assume the US pallet aren't interested in truly tasting raw fish served simple and fresh. So needless to say I was immediately turned off.
Regardless, we ordered a few rolls and nigiri. At first glance the rolls looked generously sized but by the time you remove the thick rice, cucumber, avocado, etc. there was very little fish. It's no wonder restaurants prefer serving $13-17 rolls over nigiri. And our $90 bill proved it.
So as a comparison to other Western sushi restaurants, Sushi Rock is on par. As a comparison to truly great sushi restaurants with a wide variety of fresh fish, they fail.