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| - I passed this place at least 50 times walking along Fremont Street to the El Cortez over the past several years. Finally decided to pay a visit while staying at the El Cortez across the street.
Once inside, I was immediately struck by the size of the place. It's at least five times larger than I imagined from passing by outside. Before this, it always seemed like the guests were crammed into the front part of the shop, surrounded by glass on two sides of the building. Whenever I walked by and peered at the coffee-slurpers, I felt like I was passing an aquarium and should drop some food inside.
But my impressions after visiting are completely different. This is a place I can't compare to any other. If I had to attempt to describe it, I'm just going to date myself. Okay so here goes: It's kind of like Record & Tape Traders meets Starbuck's meets local art gallery.
See? Half of you probably don't even know what Record & Tape Traders is. But this is good. It means you've got your youth. Please use it responsibly.
The Beat is more than just a great place to grab coffee. It's a world unto itself. Sure, there's all kinds of excellent coffee. And food. But there's also an art gallery with some truly stunning pieces of work. There's a very large upstairs, too. So don't forget that if you decide to venture into the art realms. Adding to the vibe here, there are some cool classics being piped through the speakers and vinyl albums right there in the shop. Remember those?
Staff is very upbeat, friendly and professional. One even told me I smelled good right after I placed my order. Did I? Probably. My secret? MK High Intensity Cologne. And yes I have a Mary Kay rep. But hey, what a compliment to go with your coffee.
This is a place where laptops and tablets abound. Deals are done, Tony Hsieh of Zappos grabs his morning fix, and introductions are made several times in one morning. I only know this because I grabbed a seat at a table, fired up my laptop, and blended in with the morning crowd.
And what an eclectic crowd it is. All kinds hang out here. The well-heeled, the working class like me, and some who had clearly just stolen their ipads from someone. A tourist, no doubt. But at least they have good taste in coffee shops.
While not exactly off the beaten path, the Beat Coffeehouse is less touristy than say, the Starbuck's' or Seattle's Bests you'll find on the Strip or under the Fremont Canopy. It's more of a locals joint and a very fun place to grab your morning jolt, or even just to visit. Just one more fixture that makes downtown worth whatever it takes to get you there.
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