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| - All those horrible reviews about this store are true! I found my dress here and price matched it at a store that deserves my business.
Superior was the fourth dress shop that I visited. They have many of the brands I like, such as Essense of Australia and Maggie Sottero, and their prices are very reasonable. This is what got me coming here in the first place, aside from the fact that it's only 10 minutes from my house.
What turned me off about this place is the lack of customer service. One of the staff, and I think she's the horrible daughter of the mother who owns the store, pretty much pressured me into the very first dress she put me in. It was a beautiful Allure mermaid dress that accentuated my curves but it just wasn't the dress. When I asked to tried on a few other dresses, one of which was an Essense dress that I've tried on before, she dismissed my preference for the dress (partly due to her preference for the Allure dress and it being more expensive) and insisted that I should consider a veil or else I'm going to look back year later and regret it even though I was upfront about not wanting a veil. I was not happy when she disrespected my decision.
Aside from this, her attitude got even worse when she heard from my MoH that I want to try as many different dresses as possible. She was very reluctant to find me dresses that I asked for and when she brought me the dresses, they were not even close to what I've asked. After realizing I wasn't getting anywhere with her, my entourage and I left in disappointment.
Couple of other things I didn't like about this store:
- lack of privacy: there is no "change room". You pretty much have to change in front of whoever you are bringing to the store so you better feel comfortable being naked around them
- noisy: the other sales people were on the phone and were really loud during my appointment. One of the ladies even took her call in the same changing space as me so that her client is not disturbed
- expensive alterations - they have a flat fee of $450. Not worth it if your alteration is minor
The good news: I was able to price match the Essense dress I want with a store in Woodbridge whose service there was far superior than Superior Bridal. So ladies, you can try your dress here, but I would recommend taking your business elsewhere!
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