I chose SW Jewelry because of all the positive reviews. I had a very small amount of jewelry and small diamonds I wanted to sell. I met with Eric and he was very honest and upfront with me. He told me for what I had he couldn't offer much because the diamonds see so small and he usually deals with bigger stones. He recommended trying to sell my jewelry online as I would get more money for it. I wasn't able to conduct business with SW Jewelry but I really appreciated his honesty. Eric has integrity and is a professional in his field. I would highly recommend!